After a wayward Texas youth spent playing in punk bands and making VHS slasher films, Paul Minor relocated to Los Angeles. He cut his teeth as a music video director, helming projects for artists like Queens of the Stone Age and Muse, before turning his eye to commercials.

More recently, he has created memorable films for major brands such as BMW, Acura, Nike, Xbox and Samsung. Whether it’s the sprawling wetlands of Nepal in his Google Glass spot, or the dust and grease of a motorcycle journey from Europe to India in his Royal Enfield film, he seeks to create work that resonates with feeling and a distinct "sense of place."

Never quite leaving music behind, Paul has composed scores for several of his projects including a pulse pounding synth-driven track for Lenovo as well as re-mixing Coldplay for an O2 ad that he also directed.